Imajineer Studio
Posts tagged design brief
Notes on architecture, product development and brand work from the studio.
Technology in Architecture
21 Sep 2026 · 5 min
What Parametric Design Actually Changes in a Building
In 1960, a stadium was designed from nineteen parameters, including sightlines and the concrete budget. Parametric design has since been mistaken for a style...
The Developer-Architect Lens
17 Sep 2026 · 6 min
What Architecture Fee Structures Signal Before the Drawings
A percentage fee rises when the construction budget rises. A square meter fee rises when the floor plate grows. Neither number was chosen as an incentive, and...