Most condominium towers in this market place every amenity on a single floor. It reads well on a brochure and underperforms on a Saturday afternoon. A look at the capacity math, the vertical travel penalty, and what a dispersed amenity program does differently when the brief is written properly.

An architectural brief, developed properly, takes four to eight weeks and produces a fifteen to thirty page document. Most projects spend ten days on it. The cost of that compression does not show up at handover. It shows up in year five, when no one remembers who decided what. The brief is the highest-leverage stage in the entire process, and almost always the most rushed.